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Deep Dish: the Era of the Home Satellite Dish
July 8, 2024 – 06:52 pm
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Neatorama is proud to bring you a guest post from Ernie Smith, the editor of Tedium, a twice-weekly newsletter that hunts for the end of the long tail. In another life, he ran ShortFormBlog.

(Image credit: Bmag32)

For a short period in the early 1980s, giant satellite dishes ruled the land. It was a rare moment when big telecom wasn’t in control. That quickly changed.

As a whole, the most interesting time for television was the late 1970s and early 1980s. It was an era when most networks were still willing to experiment and the technology wasn’t so locked down that an enthusiast couldn’t get around it. Comcast existed back then, but it wasn’t the juggernaut it is now; DirecTV and Dish Network hadn’t yet taken their current forms. The result was that satellite dishes—which were really freaking massive back then—were only starting to take off, and there was nothing really stopping people willing to buy a dish from investing once and getting all their shows for free after that. Today’s Tedium is about the rise and fall of the 10-foot-wide satellite dish during its glory days—before cable networks learned how to encrypt their feeds.

They weren't cheap in the beginning

The price of a backyard satellite dish advertised in a 1979 Neiman Marcus catalog was $36, 000 —the first such dish sold commercially. Soon, the prices went down significantly, especially after the Federal Communications Commission deregulated the usage of such dishes, which used the open-air C-Band range of wireless signals, so they could be used by more than cable companies. A 1981 New York Times article noted that dishes could be had for as low as , 000; a 1985 piece cut that price down to , 500.

The guy who built his own satellite dish on his kitchen table

In the 1970s, the odds of seeing a television program designed for another country were extremely low—especially if you didn’t live near that country’s border. But when British man Stephen Birkill heard that NASA was delivering educational literacy programs to rural India via satellite, he had a hankering to see what they were like.

Birkill, fortunately, was the kind of person who could figure out such a task. He was a tinkerer who already managed transmitters as a BBC employee. Inspired, he decided to attempt to build his own dish and point it in the general direction of the satellite broadcasting the program.

Because satellites often have a huge amount of reach, this was actually a lot easier than it sounded. It just required him to spend his weekends building a homemade receiver of his own that could pick up the signal.

“I knew there was a future in satellite television, ” Birkill told The Star. “It was a gut feeling that gave me the inspiration. I had done the sums and I knew that it was technically possible, I just had to prove that it was practically possible.”

Birkill’s device—which required him to manually aim the satellite in the general direction of whatever channel he was trying to view at the time—worked, and it opened up a new world of television options for him and his family. He was so early to the game that broadcasters hadn't considered that someone might want to do this.

In a 1982 episode of the BBC’s “Blue Peter, ” he showed off both the technology and the aim needed to get the dish working—then impressed the heck out of the host by getting some Russian television on the telly.

He also predicted that within a decade, small satellite dishes would be available in homes around the UK. With the launch of Sky TV in 1989, he was right.

(Image credit: Flickr user Taber Andrew Bain)

The times were changing

“A certain percent of those people who bought dishes in the early days were the ‘daredevil’ types. They got a thrill out of taking something away from HBO. But you knew it wouldn’t last.”

— Norman Goldberg, a satellite salesman in Columbia, South Carolina, discussing the changing nature of the satellite dish industry in a 1990 interview. Goldberg says that he was aware that broadcasters eventually planned to scramble their signals—something allowed by the passage of the Cable Communications Act of 1984—and he never misled his customers on that point. Still, the reckoning—which started in early 1986, when HBO decided to scramble its feed—ticked off a lot of folks. “As soon as the scrambling started, those people lost interest. I remember a lot of people with dishes got mad and it scared off others who were thinking about buying a dish, ” Goldberg said.

(Image credit: Shaun Ferguson)

Captain Midnight: The folk hero satellite fans needed

If you’ve heard of “Captain Midnight, ” there’s a good chance that you’ve heard his story as a secondary tale that gets passed along with the more-famous ”Max Headroom Incident.” The latter incident was a dadaist work of shock art that featured a fly swatter, a brief moment of nudity, and some effective usage of corrugated metal. You see that stuff on the internet by accident nowadays, whether you’re an Ashley Madison subscriber or not.

But Captain Midnight’s big moment was a pretty solid middle-finger from C-Band owners to HBO, who had plenty of reason to be upset. They spent thousands of dollars buying their own equipment and setting it up, only to find out that HBO was gonna start scrambling its damn signals anyway—charging satellite owners more than some cable subscribers were paying at the time.

The signal-scrambling was a double-whammy for satellite owners, who had already spent thousands of dollars to avoid fees, only to find out that HBO was gonna force them to spend to spend hundreds more on descrambling equipment, all for the right to pay a subscription for HBO. In one fell swoop, HBO made a sound investment for TV fans who didn’t want to have to pay a monthly fee a lot less appealing.

John R. MacDougall, who had built a satellite TV business in Florida, was particularly smarting because of this—and for good reason, because it was the initial catalyst that led to most other satellite broadcasters to begin scrambling their signals, too. HBO’s move was the first step towards subscription satellite service, and their move would eventually make C-Band satellites a lot less useful. And—unlike the current battle over net neutrality—the FCC was on the broadcasters’ side.

One night, MacDougall used his telecom skills and access to take a shot at the pay-TV giant. While working a secondary job monitoring the feed of a pay-per-view satellite signal, he decided to use the signal he had at his disposal to outpower HBO’s own satellite feed. He put up a message, printed in white letters over a test feed, with a simple message of protest: “$12.95/MONTH? NO WAY! [SHOWTIME/MOVIE CHANNEL BEWARE!]”

Source: www.neatorama.com
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