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Sun Direct is an Indian direct broadcast satellite service provider. Its satellite service, launched in 2007, transmits digital satellite television and audio to households in India. Sun Direct uses MPEG-4 digital compressionSun Direct technology, transmitting HD Channels on INSAT 4B Sun Direct at 93.5°E. and SD Channels on MEASAT-3 at 91.5°E.

History[edit]

Sun Direct is a joint venture between the Maran's Sun Network family and the Astro Group of Malaysia. Sun TV entered into an MoU with the Astro group on 27 January 1997, when Aircel was not in existence, but since the government of India did not allow the use of KU band transponders for DTH services the project was put on hold, the firm said in a statement. After the DTH policy was announced by the government in December 2007, Astro picked up a 20% stake in Sun Direct TV, the stake was valued at approximately $115 million. Sun Direct TV was registered on 16 February 2005. However, the failed launch of Sun Direct INSAT 4C resulted in Sun Direct lack of transponders, delaying the launch. The service was finally launched on 18 Jan 2008 after availability of transponders from INSAT 4B.

Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly plan as low as 75 (approximately). Currently basic monthly plan costs 149.

Sun Direct spread rapidly all over the country owing to lowest pricing of any DTH services in India. In December 2009, Sun Direct was launched in Mumbai, Country's financial capital and announced its pan India launch. By 2009 it became the leading DTH provider with 3 million subscribers. This makes it the second largest DTH service provider of India. In April 2010 Sun Direct became the No.1 DTH service provider of India with 5.8 million subscribers and soon launched its HD service in India.

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